🌱 Coming Soon to iOS

Small Stakes. Big Consistency.

People work harder to avoid losing $10 than to earn $10. Workout Pledge uses that instinct to help you build a lasting fitness habit — whatever that looks like for you.

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Works with Apple Watch, iPhone, and any Apple Health-connected device.

🧘 Yoga 🏃 Running 🏋️ Strength 🏊 Swimming 🚴 Cycling 🥒 Pickleball 🥾 Hiking 💃 Dance

Research shows that people are twice as motivated by the fear of losing something than the prospect of gaining something of equal value. Workout Pledge puts that science to work for your health.

Based on Kahneman & Tversky's Prospect Theory

How It Works

Four simple steps toward a healthier, more consistent you.

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Step 1

Choose a Challenge

Pick a goal that fits your lifestyle — set how many days a week you'll commit to moving. Each qualifying day needs at least 30 minutes of exercise, but you decide what "showing up" looks like: yoga, walks, hikes, whatever works.

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Step 2

Set Your Pledge

Put a small amount of money on the line — enough to make skipping feel like a bad idea. It's your nudge to lace up on the days you'd rather not.

Step 3

Move Your Way

Do any workout that shows up in Apple Health — a morning run, a lunch walk, an evening Pilates class. Stack multiple activities across the day to hit your 30-minute threshold; different workout types all count toward the same goal.

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Step 4

Earn Rewards

Hit your goals and earn points you can redeem for gift cards or donate to a charity you care about. Consistency pays — literally.

Why It Works

Built for real life, not just gym selfies.

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Powered by Behavioral Science

Loss aversion is one of the strongest motivators we have. A small financial stake turns "I should work out" into "I'm going to work out."

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Any Workout Counts

Yoga, cardio, strength training, a pickleball session, a long walk — if your Apple Watch or fitness device logs it, Workout Pledge counts it.

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Automatic Verification

No manual check-ins or selfie proofs. Workouts sync automatically from Apple Health, so you just focus on moving.

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Fair & Verified

Device-level attestation protects every challenge. The system verifies workout data is real, so everyone plays by the same rules.

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Better Together

Take on challenges with friends and get real-time notifications when they finish a workout — plus friendly nudges from them when you've been quiet. Shared accountability makes showing up easier.

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Built for the Long Haul

This isn't a 30-day crash program. It's a tool for building sustainable habits, one consistent week at a time.

Rewards That Feel Good

When you stay consistent, you earn points. Here's how you can use them.

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Gift Cards

Redeem your points for Amazon gift cards. Treat yourself to something nice — you earned it by showing up.

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Donate to Charity

Turn your consistency into a force for good. Direct your rewards to a nonprofit and let your fitness journey help others too.

I don't need to run a marathon. I just need to keep showing up. And knowing I'll lose $10 if I don't? That's the nudge I needed.
— The mindset that changes everything

Your Healthiest Habit Starts Here

Join the waitlist and be the first to know when Workout Pledge launches on the App Store.